What at the beginning seems like a simple trip to La Riccafana, the ancient cellar in the middle of Franciacorta, becomes an unexpected and valuable discovery of a whole new world. This is what Ricardo Fratus, the owner, has Always wanted: to create a space where time stops, and where visitors and cellar staff can go back to the intimate relationship based on loyality, trust and integrity, as it has Always been for the Fratus Family.
In this era, dominated by the web and characterized by chaotic and delirious rhythms, people have forgotten the power of stories, faces, eyes and smiles.. and that’s just what Riccardo wants to re-create. He thinks that the human relationship, the trust and the connection between people are at basis of his work and tries to make vistitors stay and taste the outcomes of time and land.
That’s what a cellar tour to La Riccafana offers: the possibility to escape from the daily routine and all the stress of work, traffic and noise, reaching this magical portion of land: the Southern slope of Monte Orfano, that keeps, thanks to the Amazing work of Riccardo, its enchanted atmosphere!
To Riccardo Fratus is a duty: transmit the knowledge of his cellar through tastes, smells and the incredible history of the Monte Orfano. The need of a “flavourful” marketing has inspired the cellar tours which are making La Riccafana known in the Whole world. The idea is that visitors can taste the powerful, exciting sides of this portion of Franciacorta, and the philosophy of this ancient viticultural company.
The cellar tours are based on the need for people to stop and feel the powerful sides of life in general , the emotions of the eye contacts… they should relax and let us guide through an incredible journey, where time stops and the tastes of this beautiful land, together with the smells, the colours and the passages of the Traditional Method are the main characters. At la Riccafana, Riccardo Fratus doesn’t want to make money from the tours; on the other hand, at the end of this experience, everybody leaves the cellar with at least one bottle of the ones tasted, because each visitors wants to take home a memory.
So.. what are you waiting for?
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